Insurance performance marketing that works.
Get In TouchFolks need insurance. It's a valuable product. But how carriers and agents go about convincing customers online to buy it could use some work.
For consumers: Rate shopping is riddled with 'bait-and-switch' offers. The price quoted on a random website isn't what the carrier ends up charging you. Your personal info is sold and resold way past the time you need insurance.
For insurance companies: Finding real, high-intent customers is expensive. Sometimes, for P&C, performance marketing-originated leads have worse indemnity losses. That might be OK if you're a massive carrier. For smaller insurance companies, it makes it tough to lean on digital ad channels for growth.
For agents: it's hard to compete with the digital ad budgets of lizards, psycopaths and oddly-friendly helpers. And, actually finding folks online who *get* the benefit of an insurance agent is tough. Oh, and we're in a really hard market. Good luck helping a customer save money.
Windcrest Insurance is trying to build a better solution for consumers, agents and carriers alike.
Windcrest is a different kind of insurance agency
Niche Insurance Shopping Websites For Consumers That Respect Consumer Privacy.
Agents Available When Customers Want It, via Email, Video, Phone (or Slack and Text)
Community Bank and Credit Union Partnerships Coming soon!
The Windcrest platform has three components
Great Creative Team
Our budget might be small compared to the big guys, but we (try to) make up for it with soul.
- Longform video content that sucks you in on your favorite social platforms.
- Somewhat clever copy to make you forget you're buying term life insurance.
- Ads that make you guffaw, or, likely, do that half-chuckle.
Respectful Customer Experience
Helping consumers get the job done on our websites, whether to inform, entertain or assist in buying insurance.
- Agents with specialized knowledge of products.
- No reselling of lead data.
- Consumers opt-in to text, phone call or email from ANY partner carrier or agent on our sites.
Partners aligned with our mission
Our partners are looking for a better alternative to traditional lead-gen.
- Insurance carriers with strong industry ratings.
- Global sales and support partners to deliver a respectful customer experience, whether via phone, chat, text, SMS or Slack
Meet Nirav:
Insurance performance marketing can be improved. I founded Windcrest to make it happen.
I co-founded an early e-commerce brand holding company, Profound Commerce, and led its growth. I saw what incredible things you could do when you gather a team of high performers and work on an intractable problem.
Insurance isn't new to me. Prior to Profound Commerce I spent 10+ years working within financial services, including time at Progressive Insurance and as a consultant to the world's largest commercial insurers.
When they do it right, the right insurance advisor can meaningfully improve a person's life or a business's performance. Seriously. In an age of AI search, TCPA, the death of the cookie, and the obsolescence of insurance lead generators, I believe that a tech-enabled insurance agency is more relevant than ever. Reach out to me and let's chat.
I'm so glad you're here!